Our strategy is to bring a broad and well balanced line of secure, high-quality fruit and vegetables to strategic retail customers. This is made possible through detailed knowledge of our customers (their Fruit & vegetables strategy, goals and people) and ever increasing control over the entire value chain. In an environment of increasing (and differing) demands on the part of retailers, ‘Charles Fresh’ has the tools to continually meet these.

We believe that quality is essential, on time delivery is critical and a competitive price is crucial.

This is the way we add real value to a customer's business

Since our foundation, we have grown steadily and have built up a reputation for superb quality, an outstanding range with a reliable delivery service.

Perfection is always our aim, as we consistently achieve the highest levels of service and excellence in the catering industry. We have a very ‘hands on’ approach and an extremely capable team of staff, with a culture of determination and attention to detail you would expect from a proprietor driven business.

Our modern and efficient fully temperature controlled warehouse provides ideal storage and dispatch conditions so that we can maintain the ‘field fresh’ condition that our customers demand.

We constantly review what we do and how we do it and this continual improvement program has led to recent investments right across the business which have enabled us to offer our customers an even better service.

At ‘Charles Fresh’, we are passionate about meeting and exceeding the expectations of our growing customer base.

Our commitment to service means that our sales and account management staff handle customer requests quickly and efficiently. 

Recognizing our customers’ needs are beyond fresh produce, we also provide a range of everyday essentials including, frozen fruits & vegetables.

We stake our reputation on the excellence of the products we supply. We believe it’s a real point of difference and one which makes us stand out in the market.

Our team of specialist growers & buyers have a wealth of experience in procuring the very best quality fresh produce available both locally and internationally. We continually assess our suppliers and we rigorously monitor everything we supply with a strong emphasis on freshness, flavor and appearance.

Long term relationships with many European and CIS Countries’ importers enable us to guarantee consistent supplies of the highest possible quality, allowing us to support our customers even when difficult market conditions prevail.

These relationships, coupled to our focus on quality, ensure that every delivery confirms the core commitment to excellence which is ‘Charles Fresh’ Produce.

At ‘Charles Fresh’, we pride ourselves on our ability to satisfy the individual needs and unique specifications of our clients. We are especially proud of the longevity of these relationships, many of which span our history in servicing many of Melbourne’s hospitality business.

Charles Fresh’s supplying the food service, hospitality and leisure markets.

Our product range has been developed to meet the needs of customers and is being continually adjusted to keep pace in the changing market place.

We have an ongoing commitment to provide the highest quality, produce to our customers. Our extensive seasonal range of fruit and vegetables is testament to our commitment to stay at the forefront of the industry.

‘Charles Fresh’ supply all quality fruit & vegetables.
‘Charles Fresh’ supply hotels, hospitals, fruit shops, restaurants, private schools, cafes & food outlets

‘Charles Fresh’ is a premier fruit & vegetable supply service, providing fruit & vegetables to catering companies, food outlets and other organizations in the CIS Countries as well as in the European Union. Our fruit & vegetables are handpicked and packaged fresh from the market. All aspects of our business are managed in-house, from direct buying to packing and delivery. This means that you get the best value possible.